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Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing

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Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing

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dc.contributor.author Albors Garrigós, José es_ES
dc.date.accessioned 2021-03-12T04:30:59Z
dc.date.available 2021-03-12T04:30:59Z
dc.date.issued 2020-07 es_ES
dc.identifier.issn 0969-6989 es_ES
dc.identifier.uri http://hdl.handle.net/10251/163754
dc.description.abstract [EN] This article aims to analyze innovation barriers and drivers in the retail sector and report on a successful product innovation case study of a leading grocery retailing firm in Spain. The firm, Mercadona, successfully launched an original co-innovation initiative with its customers consisting of bringing consumers to co-innovation labs set up by the company, having them analyze, in a home environment setting, how they use the firm¿s products and what suggestions they have for alternative methods, improvements, or completely new developments. The research findings were conclusive that a combination of customer focus culture, brand development, and cooperation with suppliers was crucial for the success of the project. Technology contributed as well as a supportive tool of the communication with consumers. The method followed a new and unique ethnographic approach. es_ES
dc.language Inglés es_ES
dc.publisher Elsevier es_ES
dc.relation.ispartof Journal of Retailing and Consumer Services es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject Coinnovation es_ES
dc.subject Retail innovation es_ES
dc.subject Barriers facilitators es_ES
dc.subject.classification ORGANIZACION DE EMPRESAS es_ES
dc.title Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.1016/j.jretconser.2020.102077 es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses es_ES
dc.description.bibliographicCitation Albors Garrigós, J. (2020). Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing. Journal of Retailing and Consumer Services. 55:1-10. https://doi.org/10.1016/j.jretconser.2020.102077 es_ES
dc.description.accrualMethod S es_ES
dc.relation.publisherversion https://doi.org/10.1016/j.jretconser.2020.102077 es_ES
dc.description.upvformatpinicio 1 es_ES
dc.description.upvformatpfin 10 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 55 es_ES
dc.relation.pasarela S\405629 es_ES
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dc.subject.ods 08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos es_ES


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