Abstract
The user’s response against a product is preceded by the subject’s assessment of the object’s perception. The judgments issued by the consumer once the perceived information is analyzed, are of an aesthetic nature (attractive or unattractive), semantic (qualities) and symbolic (social and personal meaning).
At the moment, in this society is undeniable the dominance of the sense of sight. Therefore, it is important the role of all sensory modalities in the interaction between subject and object, then it is necessary to intensify the use of touch, hearing and other senses as it greatly enhances the transmission of messages and the interpretation of meanings.
For this reason, this research project examines the user-product relationship, the sensory properties that offer industrial products in relation to the phenomena of user’s sensory perception, particularly when using the product.

This research carried out systematic measurement of the perception process and characterization as sensory modalities, two everyday products in the domestic sphere of the kitchen. This study is based on methods and techniques associated with both the perception of sensory stimuli, such as the method of descriptive sensory test, as well as methods to measure the emotional responses of consumers, in this case the method of the Semantic Differential, so that reverts measurable and valuable information for businesses and designers.

It is noted then, the user’s responses against the product when he perceives the stimuli emitted by the object through different sensory modalities. Thus, the assessment of user responses allows the designer to identify whether the consumer is affected by different physical stimuli that the product feature issues, and whether it increases or not the interest and level of customer satisfaction. 

As results of the study, a family of products and multisensory semantic attributes from the user feedback are characterized, and perceptual differences from seeing the product and interact with it in use are established, not only in each multisensory semantic variable but in the level of liking and purchase interest. On the other hand sensory characteristic patterns of the tested products are identified and relationships between cognitive and sensory responses to the formal parameters that configure these products are established.

Keywords: cognitive perception, multisensory perception, relationship of use, user responses, sensory patterns.