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	Project: Facebook Ads - 2019 Spanish General Elections
	Mediaflows R&D Group
	University of Valencia
	http://mediaflows.es/en/
	
	Dataset description
	File: Facebook_Ads_2019_Spanish_General_Elections.csv
	Date: 11 Jun 2020

	
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NOTE: 
	The file is csv formatted. The separator is ";" and the encoding is UTF-16.


** id_anuncio: 
	Unique identifier for every Facebook Ad.

** elecciones:
	Categories: 
		* ‘28A’: April 8, 2019 General Elections
		* ‘10N’: November 10, 2019 General Elections

** Partido:
	Political party that publish the Facebook Ad.
		'Ciudadanos'
		'Izquierda Unida'
		'Partido Popular'
		'Podemos'
		'PSOE'
		'VOX España’.

** id_nombre_archivo:
	Numerical value for identifying the files associated to each ad.
	The counter is initialized for each party and each election. 

** Identificador_Fb:
	Internal Facebook identifier.

** Estado:
	Estado en el que se encuentra el anuncio.
	Como hemos recogido los datos pasadas las elecciones, este campo será Inactivo en todos los anuncios.

** Fecha lanzamiento:
	Date in which the ad was activated. Format: dd/mm/yy.

** Fecha cierre:
	Date in which the ad was deactivated. Format: dd/mm/yy.

** Texto de las Fechas:
	Text scrapped about the activation period. Sometimes it was not possible to identified the opening date and the closing date.

** Texto del Anuncio:
	Text of the Ad.

** Imagen:
	‘1’: the ad includes a picture.
	‘0’: the ad does not include a picture.

** Video:
	‘1’: the ad includes a clip.
	‘0’: the ad does not include a clip.

** Carrusel:
	When the ad clip is formatted with several clips, this field indicates the number of videos in the ads. 


** Impresiones:
	Number of impressions of the ad. The information is structured in ranges.

** Dinero:
	Cost of the ad. The information is structured in ranges.

** id_contenido_anuncio:
	 Identifier to label those ads with the same content (text + graphic element).