╨╧рб▒с>■  Z\■   Y                                                                                                                                                                                                                                                                                                                                                                                                                                                ье┴Бb Ё┐6jbjbЎ┼Ў┼ $ЬзЬз6       И.......d      duЄ00000000ьюююююю,gR╣╨.00000ь..00/ььь0О.0.0ььBV....0ььь..ь$ ╩а│╦ ╛.ььE0uьЙьЙьь.ddDиdddиRhetoric of art in the city This research is both a theory and a critique of art in the urban form. It proposes a set of key terms and operations, consolidated around the noema Сpublic artТ. Public art is presented as a meta-modality of citizen emancipation based on social aesthetics. It concludes that rhetorics, with its tripartite structure (ethos/logos/pathos), is the total rationality where an artistic conscientization of the projectual values of attention, device and grace becomes a concrete dynamics. Those values are considered fundamental in the emergence of an emancipated experience of the city. In Part I, I evoke the consequences of several critical movements in the artistic and urban avant gardes, in essay and cultural critique. In the contemporary art regime, I highlight personalities and modes of the conceptual turn and in land art, stabilizing a grammar of art in Public Space. Three binomic sets of issues condense the problematic: Museum, intervention (the urban intervention as proposing another kind of memory and representation of the collective); Context/situation (the situation as corollary of a conscience of the ephemeral and the contextual); Activism/participation (activism as modality of communitarian participativity). My intention is to revisit the jargon of contemporary public art, in order to radically problematize urban culture, in the framework of an ever-emergent general urbanism. In Part II, I make an analysis of the case studies LISBOA CAPITAL DO NADA Ц MARVILA 2001, SINAIS, A CIDADE HABITADA, LUZBOA (all events which happened in Lisbon) and SKYWAY (in Poland). In this sequence of curatorial experiences, the artistic interventions, separately and as an integrated dynamics, define a set of values, attitudes and ingenuities which reveal an aesthetics. In Part III I underscore the application of the rhetorical model to curatorial praxis, proposing, first, an axiomatics of rhetorical intensity of art in the urban form (the tensions Beautiful/Sublime and Body/Idea) e then exemplary artistic positions, framing the possibility of a social grace in the core of art in/of the city. This rhetorical dynamics Ц ethos of the engaged attention, logos of the device in a critical point, and pathos of social grace Ц finally reveals the extramuros project as a particular urban intervention proposition. 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