The capacity for dialogue between Natural Stone and the Human Being in the design and development of new products 
Abstract
The Natural Stone is a widely used material since the beginning of humanity. The application and functionality are well justified in its technical characteristics, which were tested over centuries. In addition of displaying good mechanical and physical characteristics, strength and durability, it is important to measure other values ??that this material offers, as well as observing human behavior induced by products or environments created in Natural Stone. To determine the influence of the interaction between the Human Being and Natural Stone in the design and  creation of new products, we have studied, using different techniques (qualitative and quantitative), the intrinsic characteristics of the material that influence the welfare of the Human Being, the importance accorded to the product design within the manufacturing companies of the sector, the influence of the material in the creation of new products and on the other hand, taste, consumer preferences and relationship between these variables. The results show that there is great interest in the design of products created from natural stone, both by companies and designers, as well as from consumers. Companies and designers agree on positive effects and benefits of design to business and, on the other hand, along with consumers, agree on the set of feelings that motivate the development of a natural stone product. However, the study of variables related to the attributes of the material shows some differences of opinion between businessmen, designers and consumers. With this study we conclude that the relationship that Human Beings have with a Natural Stone product, is established through aspects that go beyond the emotional aspect - culture, history and tradition - to focus on functionality and appearance of the product. The offer on the part of companies and designers, do not match demand that is evidenced by consumers.