The general objective of the thesis was to analyze the influence of technological innovation, market orientation and relational capital on the business performance in companies of a high technology sector, the moderating effect of technological turbulence between market orientation and business performance was also analyzed. The study object was the Mexican  Software Industry. The research model is referred to as CRITOM.

The nature of the research is positivistic, empirical, descriptive, and exploratory. In the descriptive and exploratory nature, a software industry sector analysis was made at a world-wide level and at the level of Mexico, as well as a bibliographic review of theoretical and empirical work related to the different components of the model.

Selection of the participating companies was carried out using the convenience sampling method. For the collection of data, an online survey (Internet) was designed and applied to companies of the Software Industry Sector of Mexico, obtaining a total of 198 completed surveys, with the participation of software development companies of all sizes, located in 28 of the 32 states that constitute the Mexican Republic.

In the design of the questionnaire and identification of the indicators of the different elements of the research model, the following focus was considered as the point of reference: the MARKOR scale for market orientation; the Oslo Manual for technological innovation, and for relational capital the Intellectus model.

The contrast of the hypotheses suggested, direct and indirect relationships, and the moderating effects between different variables of the model was carried out through various types of statistical analysis of univariate, bivariate and multivariate natures (factor analysis, regression analysis, path analysis,  general  linear model ANCOVA, Partial Least Squares (PLS)), considering the statistical as well as the practical significance in the various analyses.

The thesis shows the following as primary results/contributions: a) analysis of the relationship between market orientation, technological innovation and relational capital in a high technology sector in software industry companies in a Latin-American country (Mexico); b) by linear regression analysis, constructs that are significantly related to business performance are: technological innovation and relational capital; path and PLS analysis suggest that market orientation is indirectly related to business performance, suggesting that organizations that work in high technology sectors obtain competitive advantage through the combination of technological innovation, market orientation and relational capital; c) the findings suggest the existence of positive and significant relationship between technological innovation and relational capital; and market orientation and technological innovation; and relational capital and market orientation d) technological turbulence does cause the weak moderating effect expected between market orientation and business performance;  e) the results obtained can be  generalized to the population  studied.