ABSTRAC The Society of the Information and the Knowledge a global scene conformed by influence factors is pronounced as, they are it; the global and local politic, the economy, the technological development and the organizacional innovation. Of this one form, the study of the new conditions of the socioeconomic order, demonstrates strategic variables of organization and enterprise competition, that increase the opportunities of innovation and economic fortification of regions, countries and localities. The described scene, locates to the Management and Strategic Planning of Design, like a factor of innovation and productivity, through the competitive diagnosis of the systems of enterprise activities and surroundings, with the purpose of identifying the variables that generate new opportunities, and of developing new strategic expositions based on the information and the capitalization of the knowledge for the promotion of the enterprise and institutional cooperation.