Tobacco and Lithography. The commercial lithography in Mexico since the Nineteenth Century. Cigarettes and Havana cigars labels. Abstract Since the last thirty years of the Nineteenth Century, the tobacco enterprises printed their labels with a monochromatic lithographic technique which was introduced in Mexico by Claudio Linati at the Escuela de Bellas Artes de San Carlos in Mexico, and some time afterwards, by a chromolithographic technique. Lithographic workshops were established little by little, and a growing amount of lithographers started working, drawing and printing labels. Lithographers, who dedicated themselves to that type of work, set up their own workshops and some flourishing tobacco enterprises also established their own workshops. The Ministry of Public Instruction and Fine Arts installed an Author´s Registry Department for cigarettes and Havana cigar labels, in order to ensure the establishment of artistic property and avoid the use of false labels that were set on products that didn´t belong to the original products signatures. The Universidad Nacional Autónoma de México (UNAM) has more than one thousand lithographic stones as part of the heritage of the Escuela Nacional de Artes Plásticas, Academia de San Carlos and also keeps in a safe Lino´s Picaseño heritage at the Faculty of Architecture. In that building there is an amazing amount of cigarette labels and a descriptive file for each one. At that time, the author´s rights were registered in the Academia de San Carlos and afterwards, the files were sent to the Ministry of Public Instruction and Fine Arts, thus the labels have been preserved. This thesis shows the relationship between lithography labels and tobacco products as a marketing media. As tobacco is a Mesoamerican product we present its history in México and have included the images showing tobacco as used at that time, in some pre Hispanic codex, up to the end of President Porfirio Diaz regime. The photographs and digitalization for the Maya Catalog System, are those images of cigarettes and Havana tobaccos labels of the two consulted heritages.