ABSTRACT At the present time, software engineering has proposed many techniques to improve the software development process, but the final goal has still not been satisfied. In most cases, the final software product does not satisfy the real needs of the final customers of the business where the system will be operated. One of the main issues of current research works is the lack of a systematic approach to map each modeling concept of the problem domain (organizational models), into the corresponding conceptual elements of the solution space (object-oriented conceptual models). The main objective of this thesis is to provide a methodological approach that enables the generation of conceptual and requirements models from organizational descriptions. We use three different, but complementary disciplines (organizational modeling, software requirements and conceptual modeling) in order to achieve this objective. The thesis describes a requirements elicitation process that enables analysts to create a business model that represents the current situation of the enterprise. We consider that this model, which reflects how the enterprise currently implements its business processes, is the correct source to determine the expected functionality of the system-to-be. A process to identify the elements that are relevant to be automated from the business model is also proposed in this work. As a result of this process, an intermediate model is generated that represents the software system requirements. Finally, we present a set of systematic guidelines to generate an object- oriented conceptual schema from the intermediate model. We also explore the generation of a late requirements specification from the intermediate model as an alternative solution for the thesis objectives. A specific object-oriented conceptual modeling case tool (OO-Method) is used to detail the software requirements of the system-to-be. The OO-Method case tool has also been used to deal with the aspects that are associated to the generation of object- oriented conceptual schemas. The main contribution of the thesis is to make the model transformation process systematic by proposing a model-driven based approach that uses rules, algorithms and patterns to derive both an object-oriented conceptual model and a requirements model from the organizational context.