Abstract Approach to the life and work of Blai Bellver (1818- 1884), printer, writer and editor, in order to recover his contributions to the history of graphic design and of the printed product, and to restore his figure as a man of outstanding culture, unjustly valued. The investigation tackles the background in the world of printing, paying special attention to typography, to the technological advances, to the evolution in the treatment of illustrations, and to the sociocultural context that favoured the printing of books of historical importance. The revolutionary bourgeois process, that covers the 19th century, including the aspects related to culture and education, to agriculture and industry, to politics and ideologies. Focused in X…tiva, everything that determines the necessary parameters to value the importance of Blai Bellver?s life and career. Finally, the study of his printer?s includes his posthumous catalogue, of 1886, signed by his son Blai Silvino Bellver, the xylographic collection, the majority of pieces attributed to his brother Manuel Bellver, the machinery of his time, and all the printed matter found with his imprint, standing out: the notebooks for writing, the books published, including his own literary production, the press, including his own and other newspapers, advertising and posters. In all, it is proved that the New Typography is in debt with the 19th century and with men such as Blai Bellver, and that Graphic Design has its origins in the beginning of industrialization and in those who learnt how to improve and make the product more profitable, who systematized aspects of design, who contributed with plastic values to their works and who encouraged printing as support and vehicle of culture.