ABSTRACT

The aesthetics of modern street fashion in the city of Salvador, Bahia, a creative plastic arts product, an expression of personal identity and a socializing agent, title of this work analyses how cosmetics as a part of urban aesthetics can influence daily life. This influence is demonstrated through its relationship between the artist and the public, understood and practiced as 'a need to share experiences capable of promoting positive changes in collective life'. The main focus is aimed at how current street fashion expresses itself in Salvador City as an integral part of urban aesthetics and is a key agent in this interactive and socializing process. In order to verify this, aspects (material and symbolic) of current Culture within as it is expressed are examined, alongside its originality and the underlying force of the Bahian ethos, which would be highlighted as being responsible for this interaction. Moreover, the communication between aesthetics and ethics as set up by the artist, his work and the public (on the street) is taken as a point for debate as an effective way of freeing perceptive channels and breaking mechanical behaviour (on behalf of the public) that have been crystallised by time, that implies significant transformations in social life.