Has developed an in-depth study on the impact of the INFORMATION TECHNOLOGY IN THE CONTEXT MICROECONOMIC, providing a systematic pattern that identifies the main variables, their interaction and impact on the company and its ENTORNO.SE STARTS WORK SETTING OF RELATIONSHIPS technological advances in economic growth, innovation and technology in general, then follow up with the way the economic dynamic in which the relevant variables It is purely socio, most notably THE INFLUENCE OF THE TECHNOLOGY (IT). Here is a systematic pattern that integrates the various schools of Management, as well as approaches to incorporate new technologies. Then going to analyze the effect that T.I. IN THE ORGANIZATION, ITS PRODUCTS AND MARKETS. Is postulated as a hypothesis, three trends: the first, to reduce the domain which was the division of labor and that is changing thanks to the great SIGN OF POWER Enable IT GIVES THE IN THE PROCESS REDESIGN OF THE COMPANY. SECOND CRITICAL EFFECT OF T.I. Is the outsourcing of products. THE THIRD GREAT BEING ANALYZED THE EFFECT OF GROWTH electronic marketplaces and the progressive introduction of mechanisms for cooperation between COMPANIES AS ALTERNATIVE TO TRADITIONAL competitive concurrence. THE THREE hypothesis, are contrasted positively with extensive documentation practice of diverse sources within the energy sector.