Summary 



   The advance of technology and development of contemporary communication forms have promoted the sprouting of new ways for multidisciplinary, concurrent and collaborative work, within the industrial design field. They are based on the use of common information languages and on the demand for specific and systematized data management. 
   The present work main purpose focuses on the design process “Conceptual” stage study, aiming to formulate structures adequate to contemporary design decision making process new demands. 
   The initial hypothesis establishes that the study, revision and redefinition of this conceptual design stage, would promote better industrial products results. Venezuela’s industrial design discipline is studied, both from corporate and academic perspectives, through a design process thorough documentary research. 
   This work also explores the redefinition and application of new approaches for the conceptual design stage. In particular, it looks into Universidad Politécnica de Valencia, professor Bernabé Hernandis’ Design Concurrent Model. 
   Field work includes the present corporate and academic industrial design situation diagnose in Venezuela, and the application of the Design Concurrent Model as well as its results evaluation.
   Finally, we demonstrate, that use of systemic models within the conceptual design making process stage, have produced better industrial products in Venezuela.