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Browsing by Author "Silva, Osvaldo"

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Browsing by Author "Silva, Osvaldo"

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    Online users' attitudes toward fake news: Implications for brand management 
    Borges-Tiago, Teresa; Tiago, Flavio; Silva, Osvaldo; Guaita Martínez, José Manuel; Botella-Carrubi, Dolores (John Wiley & Sons, 2020-09)
    [EN] This study examines brands' vulnerability to fake news. The rapid spread of online misinformation poses challenges to brand managers, whose brands are cocreated online, sometimes to the detriment of the brand. There ...