- -

Browsing by Author "Baptista, Doris C."

RiuNet: Institutional repository of the Polithecnic University of Valencia

Browsing by Author "Baptista, Doris C."

Sort by: Order: Results:

  • thumb
    Competitiveness measurement system in the advertising sector 
    Poveda Bautista, Rocio; García Melón, Mónica; Baptista, Doris C. (SpringerOpen, 2013)
    In this paper a new approach to find indicators that can be used to measure companies’ competitiveness and performance in an efficient and reliable way is presented. The aim is to assist managers of companies within a ...
  • thumb
    Setting competitiveness indicators using BSC and ANP 
    Poveda Bautista, Rocio; Baptista, Doris C.; García Melón, Mónica (Taylor & Francis, 2012)
    [EN] In this paper a new approach to assess companies' competitiveness performance in an efficient and reliable way is presented. It introduces a rigorous methodology, based on multi-criteria techniques, which seeks to ...