[EN] The Journal of Business Research is a leading international journal in
business research dating back to 1973. This study analyzes all the
publications in the journal since its creation by using a bibliometric
approach. ...
Saura, Jose Ramon; Palacios Marqués, Daniel; Ribeiro-Soriano, Domingo(National Council for Small Business Management Development, 2023-05-01)
[EN] The development of the Internet and the implementation of traditional marketing strategies have given rise to the emergence of
digital marketing strategies exploited both by SMEs and large
companies. These companies ...
[EN] The present study aimed to analyse the main risks related to security and privacy of social networks based information systems in Industry 4.0. The methodology we used is an innovative exploratory data-driven process ...
[EN] This work aims to analyse the effect of the holistic view, continuous
learning and information technology infrastructure on the creation of
international business competences. The study also investigates whether ...
Saura, Jose Ramon; Ribeiro-Soriano, Domingo; Palacios Marqués, Daniel(Elsevier, 2021-10)
[EN] The new business challenges in the B2B sector are determined by connected ecosystems, where data-driven decision making is crucial for successful strategies. At the same time, the use of digital marketing as a ...
Saura, Jose Ramon; Ribeiro-Soriano, Domingo; Palacios Marqués, Daniel(Elsevier, 2021-07-15)
[EN] The social Internet of Things (SIoT) shares large amounts of data that are then processed by other Internet of Thing (IoT) devices, which results in the generation, collection, and treatment of databases to be analyzed ...