[EN] In today's global culture where the Internet has established itself as the main tool for communication and commerce, the capability to massively analyze and predict citizens' behavior has become a priority for governments ...

[EN] The growing use of social networks has led to the emergence of ethical and privacy concerns regarding the management of user data and how social networks train algorithms for economic purposes to organize the content ...

[EN] In recent years, strategies focused on data-driven innovation (DDI) have led to the emergence and development of new products and business models in the digital market. However, these advances have given rise to the ...

[EN] The new business challenges in the B2B sector are determined by connected ecosystems, where data-driven decision making is crucial for successful strategies. At the same time, the use of digital marketing as a ...