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Browsing by Author "Guaita Martínez, José Manuel"

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Browsing by Author "Guaita Martínez, José Manuel"

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    La emisión de eurobonos en paraísos fiscales en el período 2004-2012 
    Guaita Martínez, José Manuel; Martí Selva, María Luisa; Puertas Medina, Rosa María (Universidad Pontificia Bolivariana, 2016)
    [EN] The aim of the paper is to analyze the role that tax havens have played particularly in the Eurobond market since the fixed rate emissions in the period 2004-2012 taking into account the effects of the financial crisis ...
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    Online users' attitudes toward fake news: Implications for brand management 
    Borges-Tiago, Teresa; Tiago, Flavio; Silva, Osvaldo; Guaita Martínez, José Manuel; Botella-Carrubi, Dolores (John Wiley & Sons, 2020-09)
    [EN] This study examines brands' vulnerability to fake news. The rapid spread of online misinformation poses challenges to brand managers, whose brands are cocreated online, sometimes to the detriment of the brand. There ...