Marín-Morales, Javier; Torrecilla-Moreno, Carmen; Guixeres Provinciale, Jaime; Llinares Millán, María Del Carmen(Publicaciones DYNA, 2017-02)
[ES] Para evaluar la funcionalidad y el rendimiento de un
espacio se analiza el comportamiento de sus usuarios. Este
se ha medido tradicionalmente a partir de encuestas y
observación, con las limitaciones de tratarse ...
Suárez Vera, Iván(Universitat Politècnica de València, 2020-10-06)
[ES] Extraer información sobre el comportamiento de los consumidores es una tarea fundamental dentro del sector minorista, pues analizar y entender cómo estos se desenvuelven en entornos de venta hace posible no solo la ...
Marín Morales, Javier(Universitat Politècnica de València, 2020-07-27)
[ES] El uso de la realidad virtual (RV) se ha incrementado notablemente en la comunidad científica para la investigación del comportamiento humano. En particular, la RV inmersiva ha crecido debido a la democratización de ...
Marín-Morales, Javier; Higuera-Trujillo, Juan Luis; Juan-Ripoll, Carla De; Llinares Millán, María Del Carmen; Guixeres Provinciale, Jaime; Iñarra Abad, Susana; Alcañiz Raya, Mariano Luis(Oxford University Press, 2019)
[EN] The validity of environmental simulations depends on their capacity to replicate responses produced in physical environments. However, very few studies validate navigation differences in immersive virtual environments, ...
[EN] Attention, control inhibition, and visual-spatial
working memory represent the three basic sets of cognitive
processes involving on executive functions (EF). Basic EF are
relevant abilities in daily life that allow ...
Rojas, Juan-Carlos; Higuera-Trujillo, Juan Luis; Muniz, Gerardo; Marín-Morales, Javier(IEEE, 2021-04-23)
[EN] Design education and practice are continuously evolving. Educational institutions must include intellectual complexities and new curriculum to support good design education. The design education future emerges ...
Marín-Morales, Javier; Higuera-Trujillo, Juan Luis; Greco, Alberto; Guixeres, Jaime; Llinares Millán, María Del Carmen; Gentili, Claudio; Scilingo, Enzo Pasquale; Alcañiz Raya, Mariano Luis; Valenza, Gaetano(Public Library of Science, 2019-10-15)
[EN] Virtual reality is a powerful tool in human behaviour research. However, few studies compare its capacity to evoke the same emotional responses as in real scenarios. This study investigates psycho-physiological patterns ...
[EN] Virtual reality (VR) in retailing (V-commerce) has been proven to enhance the consumer experience. Thus, this technology is beneficial to study behavioral patterns by offering the opportunity to infer customers' ...
Rojas, Juan-Carlos; Marín-Morales, Javier; Ausin Azofra, Jose Manuel; Contero, Manuel(Frontiers Media SA, 2020-09-24)
[EN] The use of visual attention for evaluating consumer behavior has become a relevant field in recent years, allowing researchers to understand the decision-making processes beyond classical self-reports. In our research, ...
Khatri, Jaikishan; Marín-Morales, Javier; Moghaddasi, Masoud; Guixeres Provinciale, Jaime; Chicchi Giglioli, Irene Alice; Alcañiz Raya, Mariano Luis(Frontiers Media SA, 2022-03-11)
[EN] Virtual reality (VR) is a useful tool to study consumer behavior while they are immersed in a realistic scenario. Among several other factors, personality traits have been shown to have a substantial influence on ...
Gómez Zaragozá, Lucía(Universitat Politècnica de València, 2021-10-19)
[ES] La comunicación mediante el habla permite a los individuos transmitir no sólo información lingüística, sino también su estado emocional, de forma eficaz y natural. El reconocimiento automático del estado emocional de ...
Higuera-Trujillo, Juan Luis; Marín-Morales, Javier; Llinares Millán, María Del Carmen(IATED Academy, 2021-03-09)
[EN] The space around us influences our cognitive performance. There are more and more guidelines on
how to design the space around us to improve cognitive abilities. The context of university classrooms
is often taken as ...
Ausin, Jose M.; Bigné, Enrique; Marín-Morales, Javier; Guixeres Provinciale, Jaime; Alcañiz Raya, Mariano Luis(Asociación Europea de Dirección y Economía de la Empresa, 2021-08)
[EN] Music affects viewers¿ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects¿ brains during exposure to television ...
Nolé-Fajardo, Maria Luisa; Higuera-Trujillo, Juan Luis; Marín-Morales, Javier; Llinares Millán, María Del Carmen(IATED Academy, 2021-03-09)
[EN] Different variables affect the performance of university students. Motivation is one of them, so
teachers try to enhance it through their teaching methodologies. However, most of the studies focused
on the influence ...
Llopis-Castelló, David; Camacho Torregrosa, Francisco Javier; Pérez Zuriaga, Ana María; Marín-Morales, Javier; García García, Alfredo; Dols Ruiz, Juan Francisco(Editorial Universitat Politècnica de València, 2016-06-01)
[ES] La cantidad de estudios de seguridad vial basados en simuladores de conducción está en continuo crecimiento. En este sentido, la Universitat Politècnica de València (UPV) ha desarrollado un simulador de conducción de ...
Llopis-Castelló, David; Camacho Torregrosa, Francisco Javier; Marín-Morales, Javier; Pérez Zuriaga, Ana María; García García, Alfredo; Dols Ruiz, Juan Francisco(Transportation Research Board, 2016)
[EN] The number of road safety studies that are based on driving simulators is growing significantly. The Polytechnic University of Valencia, Spain, developed a low-cost driving simulator for the assessment, training, and ...
Parra Vargas, Elena; García-Delgado, Aitana; Torres, Sergio C.; Carrasco-Ribelles, Lucía A.; Marín-Morales, Javier; Alcañiz Raya, Mariano Luis(Frontiers Media SA, 2022-11-07)
[EN] This study aimed to evaluate the viability of a new procedure based on machine learning (ML), virtual reality (VR), and implicit measures to discriminate empathy. Specifically, eye-tracking and decision-making patterns ...
Juan-Ripoll, Carla De; CHICCHI-GIGLIOLI, IRENE ALICE; Llanes-Jurado, José; Marín-Morales, Javier; Alcañiz Raya, Mariano Luis(Frontiers Media SA, 2021-03-08)
[EN] Risk taking (RT) is a component of the decision-making process in situations that involve uncertainty and in which the probability of each outcome - rewards and/or negative consequences - is already known. The influence ...