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Browsing by Subject "Competitiveness measurement system"

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Browsing by Subject "Competitiveness measurement system"

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    Competitiveness measurement system in the advertising sector 
    Poveda Bautista, Rocio; García Melón, Mónica; Baptista, Doris C. (SpringerOpen, 2013)
    In this paper a new approach to find indicators that can be used to measure companies’ competitiveness and performance in an efficient and reliable way is presented. The aim is to assist managers of companies within a ...