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Browsing by Subject "Consumer attitude"

Now showing items 1-2 of 2

Crossmodal correspondences in product packaging. Assessing color-flavor correspondences for potato chips (crisps)

Piqueras Fiszman, Betina; Spence, Charles (ACADEMIC PRESS LTD- ELSEVIER SCIENCE LTD, 2011)

[EN] We report a study designed to investigate consumers' crossmodal associations between the color of packaging and flavor varieties in crisps (potato chips). This product category was chosen because of the long-established ...
Online users' attitudes toward fake news: Implications for brand management

Borges-Tiago, Teresa; Tiago, Flavio; Silva, Osvaldo; Guaita Martínez, José Manuel; Botella-Carrubi, Dolores (John Wiley & Sons, 2020-09)

[EN] This study examines brands' vulnerability to fake news. The rapid spread of online misinformation poses challenges to brand managers, whose brands are cocreated online, sometimes to the detriment of the brand. There ...

Now showing items 1-2 of 2