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An Examination of the Relationship Between Visualization Media and Consumer Product Evaluation

Palacios-Ibáñez, Almudena; Pirault, Simon; Ochando-Martí, Francesc; Contero, Manuel; Camba, Jorge D. (Institute of Electrical and Electronics Engineers, 2024-07)

[EN] Virtual product presentations that rely on static images and text are often insufficient to communicate all the information that is necessary to accurately evaluate a product. Technologies such as Virtual Reality (VR) ...
Does a presentation media influence the evaluation of consumer products? A comparative study to evaluate virtual reality, virtual reality with passive haptics and a real setting

Galán, Julia; García-García, Carlos; Felip, Francisco; Contero, Manuel (IMAI Software - International Journal of Interactive Multimedia and Artificial Intelligence, 2021-06)

[EN] Technologies based on image offer a high potential to present consumers with products by focusing on their visual characteristics, but lack the capacity to physically interact with an object, which can compromise how ...
Mixed Realities and Product Perception: Experimental Analysis of the Relationship Between Visual Quality and Interaction, and the User's Emotional and Perceptual Response

Palacios Ibáñez, Almudena (Universitat Politècnica de València, 2023-11-20)

[ES] Las técnicas de visualización innovadoras están transformando la presentación de productos y desempeñando un papel crucial en un mercado altamente competitivo. Las tecnologías de Realidad Virtual (RV) y Mixta (RM) ...

Now showing items 1-3 of 3

Browsing by Subject "Consumer products"

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Browsing by Subject "Consumer products"