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Browsing by Subject "Customer Segmentation"

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Estado actual de la investigación sobre Segmentación de clientes y Flexibilidad de la cadena de suministro. El desafío futuro de la Microsegmentación

Romualdo-Novais, Luciano; Maqueira, Juan Manuel; Ortiz Bas, Ángel (Universidad Politécnica de Madrid. Centro de Estudios de Planificación y Administración de Empresas, 2017-07)

[EN] This article analyzes the current state of the research on Customer Segmentation (SC) and Supply Chain Flexibility (FCS). For this, a systematic review of the literature is carried out to identify the lines of work ...

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