Peralt Rillo, Agustín(Universitat Politècnica de València, 2015-06-10)
[EN] Nowadays, universities are finding they have more and more competition regarding postgraduate programs. As educational institutions increase the offer, the need for them to improve their knowledge about the postgraduate ...
Ramis Carrasco, Maria; Pérez Cabañero, Carmen(Universitat Politècnica de València, 2016-11-30)
[EN] In the present research, we carry out an analysis of the corporate image of a cultural organization which aims tohighlight its role in order to design management strategies in the cultural field. ...
[EN] This article aims to measure empirically the impact of co-creation on the key marketing outcomes of student satisfaction, and the consequent loyalty induced, taking as reference the results obtained with a questionnaire ...
Espejel, Joel; Fandos, Carmina; Flavián, Carlos(Universitat Politècnica de València, 2011-10-14)
[EN] In this paper we analyze the influence of satisfaction towards a food product with Protected Denomination of Origin (PDO) on loyalty and consumers’ buying intention. The results show the importance that the consumers ...
Devece Carañana, Carlos Alberto; García Agreda Ballivian, Sergio Rolando; Ribeiro Navarrete, Belén(Taylor & Francis (Routledge), 2015-08)
The emergence of e-commerce in the tourism sector has triggered profound changes in the sector's structure. Travel agencies, as the final link in the distribution chain, have been most affected. The globalization of tourism ...