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An Examination of the Relationship Between Visualization Media and Consumer Product Evaluation

Palacios-Ibáñez, Almudena; Pirault, Simon; Ochando-Martí, Francesc; Contero, Manuel; Camba, Jorge D. (Institute of Electrical and Electronics Engineers, 2024-07)

[EN] Virtual product presentations that rely on static images and text are often insufficient to communicate all the information that is necessary to accurately evaluate a product. Technologies such as Virtual Reality (VR) ...
Does a presentation media influence the evaluation of consumer products? A comparative study to evaluate virtual reality, virtual reality with passive haptics and a real setting

Galán, Julia; García-García, Carlos; Felip, Francisco; Contero, Manuel (IMAI Software - International Journal of Interactive Multimedia and Artificial Intelligence, 2021-06)

[EN] Technologies based on image offer a high potential to present consumers with products by focusing on their visual characteristics, but lack the capacity to physically interact with an object, which can compromise how ...

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