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Exploring implicit and explicit crossmodal colour–flavour correspondences in product packaging

Piqueras Fiszman, Betina; Velasco, Carlos; Spence, Charles (Elsevier, 2012-09)

We report a study designed to investigate consumers' crossmodal associations between the colour of product packaging and flavour varieties in crisps (potato chips) among Colombian and British consumers, using two methods. ...
Food labels: Do consumers perceive what semiotics want to convey?

Ares, Gaston; Piqueras Fiszman, Betina; Varela Tomasco, Paula Alejandra; Morant Marco, Ricardo; Martín López, Arantxa; Fiszman Dal Santo, Susana (Elsevier, 2011-10)

In this research work, a multidisciplinary approach was applied to answer the question: do consumers perceive what semiotics want to convey? The idea behind was to determine if consumers' expectations and associations ...
Using combined eye tracking and word association in order to assess novel packaging solutions: A case study involving jam jars

Piqueras Fiszman, Betina; Velasco, Carlos; Salgado-Montejo, Alejandro; Spence, Charles (Elsevier, 2013-04)

The present study utilized the techniques of eye tracking and word association in order to collect attentional information and freely-elicited associations from consumers in response to changing specific attributes of the ...

Now showing items 1-3 of 3