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Grassroots Market Research on Grass: Predicting Cannabis Brand Performance Using Social Media Scraping

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Grassroots Market Research on Grass: Predicting Cannabis Brand Performance Using Social Media Scraping

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Kregor, J.; Gomez, B.; Kelly, JS.; Stevenson, K. (2018). Grassroots Market Research on Grass: Predicting Cannabis Brand Performance Using Social Media Scraping. En 2nd International Conference on Advanced Reserach Methods and Analytics (CARMA 2018). Editorial Universitat Politècnica de València. 201-208. https://doi.org/10.4995/CARMA2018.2018.8348

Por favor, use este identificador para citar o enlazar este ítem: http://hdl.handle.net/10251/111864

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Title: Grassroots Market Research on Grass: Predicting Cannabis Brand Performance Using Social Media Scraping
Author: Kregor, Jennifer Gomez, Bethany Kelly, J. Steven Stevenson, Kathleen
Issued date:
Abstract:
[EN] Social media listening has become a useful tool to marketers in studying behavior for a wide variety of consumer applications, from political leanings and drug abuse to common product choices. Although most ...[+]
Subjects: Web data , Internet data , Big data , QCA , PLS , SEM , Conference , Social media listening , Brand share , Predictive analysis , Predictive analytics , Cannabis industry
Copyrigths: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
ISBN: 9788490486894
Source:
2nd International Conference on Advanced Reserach Methods and Analytics (CARMA 2018).
DOI: 10.4995/CARMA2018.2018.8348
Publisher:
Editorial Universitat Politècnica de València
Publisher version: http://ocs.editorial.upv.es/index.php/CARMA/CARMA2018/paper/view/8348
Conference name: CARMA 2018 - 2nd International Conference on Advanced Research Methods and Analytics
Conference place: Valencia, Spain
Conference date: Julio 12-13,2018
Type: Capítulo de libro Comunicación en congreso

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