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La formación universitaria en comunicación de la RSC: Análisis de las titulaciones especializadas en RSC en España (2017-18)

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La formación universitaria en comunicación de la RSC: Análisis de las titulaciones especializadas en RSC en España (2017-18)

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dc.contributor.author Compte-Pujol, M. es_ES
dc.contributor.author Matilla, K. es_ES
dc.contributor.author Marca-Francès, G. es_ES
dc.date.accessioned 2020-02-20T13:42:31Z
dc.date.available 2020-02-20T13:42:31Z
dc.date.issued 2019-12-30
dc.identifier.issn 1887-4592
dc.identifier.uri http://hdl.handle.net/10251/137379
dc.description.abstract [ES] Existe unanimidad en la literatura consultada en cuanto al papel determinante que juegan las relaciones públicas y la comunicación en la difusión de la Responsabilidad Social Corporativa (RSC). Partiendo de esta base, nuestra investigación identifica y analiza los planes  de estudio de la formación superior de grado y de master especializada en RSC en España, en el curso 2017-2018, con la finalidad de comprobar si aparecen en ellos  contenidos específicos sobre relaciones públicas y comunicación. En total, hemos identificado cuatro asignaturas de master vinculadas directa o tangencialmente con las relaciones públicas y la comunicación,  por lo que ambos conceptos presentan una presencia muy fragmentada y prácticamente residual en los planes de estudio analizados. Una realidad contraria a los principios propugnados por los académicos y a las necesidades crecientes del sector profesional de la comunicación. es_ES
dc.description.abstract [EN] There is unanimity in the literature regarding the decisive role played by public relations and communication in the dissemination of Corporate Social Responsibility (CSR). Starting from this base, our research identifies and analyzes the curricula of the degrees and master degrees specialized in CSR in Spain during the academic year 2017-2018, in order to check any presence of specific subjects on public relations and communication in them. Altogether, we have identified only four master-degree’s subjects directly o tangentially related to public relations and communication. In short, we can state that both concepts have a very fragmented and practically residual presence in the curricula of the Spanish higher education specialized in CSR. This reality is contrary to the principles advocated by academics and to the growing needs of the communication professional sector. es_ES
dc.language Español es_ES
dc.publisher Universitat Politècnica de València es_ES
dc.relation.ispartof REDU. Revista de Docencia Universitaria es_ES
dc.rights Reconocimiento - No comercial - Sin obra derivada (by-nc-nd) es_ES
dc.subject CSR Communication es_ES
dc.subject Corporate Social Responsibility es_ES
dc.subject Higher Education in Spain es_ES
dc.subject Public Relations es_ES
dc.subject Subjects es_ES
dc.subject Asignaturas es_ES
dc.subject Comunicación de la RSC es_ES
dc.subject Formación Superior en España es_ES
dc.subject Relaciones Públicas es_ES
dc.subject Responsabilidad Social Corporativa es_ES
dc.title La formación universitaria en comunicación de la RSC: Análisis de las titulaciones especializadas en RSC en España (2017-18) es_ES
dc.title.alternative The university training in CSR communication: an analysis of the degrees specialized in CSR in Spain (2017-18) es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.4995/redu.2019.10470
dc.rights.accessRights Abierto es_ES
dc.description.bibliographicCitation Compte-Pujol, M.; Matilla, K.; Marca-Francès, G. (2019). La formación universitaria en comunicación de la RSC: Análisis de las titulaciones especializadas en RSC en España (2017-18). REDU. Revista de Docencia Universitaria. 17(2):177-196. https://doi.org/10.4995/redu.2019.10470 es_ES
dc.description.accrualMethod OJS es_ES
dc.relation.publisherversion https://doi.org/10.4995/redu.2019.10470 es_ES
dc.description.upvformatpinicio 177 es_ES
dc.description.upvformatpfin 196 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 17 es_ES
dc.description.issue 2 es_ES
dc.identifier.eissn 1887-4592
dc.relation.pasarela OJS\10470 es_ES
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