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Rediseño gráfico completo de la empresa RTT

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Rediseño gráfico completo de la empresa RTT

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dc.contributor.advisor Cuenca Gotor, Vanesa Paula es_ES
dc.contributor.author Navarro García, José Manuel es_ES
dc.date.accessioned 2020-05-15T11:18:05Z
dc.date.available 2020-05-15T11:18:05Z
dc.date.created 2018-06-27
dc.date.issued 2020-05-15 es_ES
dc.identifier.uri http://hdl.handle.net/10251/143388
dc.description.abstract [EN] This project describes the process and result of a full graphic re-design based on the existent corporate image of the company Red Thirteen Tennis Club. To fully understand the company and their work ethics, a research on their methods and approach to work was carried out once the briefing was handed in. It was also crucial to understand tennis as a sport and social activity, therefore a research was done to get an insight of it. Once the basis for both club and sport were clear, the original logo was analysed and thereafter sketching was started. Various concepts were designed, and after thorough thinking one was chosen as the ideal for RTT. After this stage only details such as colour, typography were left to be done. Finally corporate image, corporate indentity and merchandising was done as an example for the company to see the logo applied. The result of the design process is a massive re-design, which could even be argued as of a new logo, that carries the main features of the original. es_ES
dc.description.abstract [ES] Rediseño completo de toda la parte gráfica de la empresa RTT, su identidad corporativa y el diseño de una gama de productos para su posterior venta. es_ES
dc.format.extent 34 es_ES
dc.language Inglés es_ES
dc.publisher Universitat Politècnica de València es_ES
dc.rights Reserva de todos los derechos es_ES
dc.subject Rediseño es_ES
dc.subject Identidad corporativa es_ES
dc.subject Productos es_ES
dc.subject Re-design es_ES
dc.subject Corporate identity es_ES
dc.subject Merchandising es_ES
dc.subject.classification FISICA APLICADA es_ES
dc.subject.other Grado en Ingeniería en Diseño Industrial y Desarrollo de Productos-Grau en Enginyeria en Disseny Industrial i Desenvolupament de Productes es_ES
dc.title Rediseño gráfico completo de la empresa RTT es_ES
dc.type Proyecto/Trabajo fin de carrera/grado es_ES
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Departamento de Física Aplicada - Departament de Física Aplicada es_ES
dc.contributor.affiliation Universitat Politècnica de València. Escuela Técnica Superior de Ingeniería del Diseño - Escola Tècnica Superior d'Enginyeria del Disseny es_ES
dc.description.bibliographicCitation Navarro García, JM. (2018). Rediseño gráfico completo de la empresa RTT. http://hdl.handle.net/10251/143388 es_ES
dc.description.accrualMethod TFGM es_ES
dc.relation.pasarela TFGM\91607 es_ES


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