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Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing

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Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing

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Albors Garrigós, J. (2020). Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing. Journal of Retailing and Consumer Services. 55:1-10. https://doi.org/10.1016/j.jretconser.2020.102077

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Título: Barriers and enablers for innovation in the retail sector: Co-innovating with the customer. A case study in grocery retailing
Autor: Albors Garrigós, José
Entidad UPV: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Fecha difusión:
Resumen:
[EN] This article aims to analyze innovation barriers and drivers in the retail sector and report on a successful product innovation case study of a leading grocery retailing firm in Spain. The firm, Mercadona, successfully ...[+]
Palabras clave: Coinnovation , Retail innovation , Barriers facilitators
Derechos de uso: Reconocimiento - No comercial - Sin obra derivada (by-nc-nd)
Fuente:
Journal of Retailing and Consumer Services. (issn: 0969-6989 )
DOI: 10.1016/j.jretconser.2020.102077
Editorial:
Elsevier
Versión del editor: https://doi.org/10.1016/j.jretconser.2020.102077
Tipo: Artículo

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