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Integrating Customers and Suppliers in Retail Co-innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new products

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Integrating Customers and Suppliers in Retail Co-innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new products

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Albors Garrigós, J.; De-Miguel-Molina, M. (2020). Integrating Customers and Suppliers in Retail Co-innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new products. Research-Technology Management. 63(3):33-41. https://doi.org/10.1080/08956308.2020.1733887

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Título: Integrating Customers and Suppliers in Retail Co-innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new products
Autor: Albors Garrigós, José de-Miguel-Molina, María
Entidad UPV: Universitat Politècnica de València. Departamento de Organización de Empresas - Departament d'Organització d'Empreses
Fecha difusión:
Resumen:
[EN] The retail grocery sector is not a leader in new product development due to inherent innovation risks and retailers' complex relationships with suppliers. Product co-innovation is an effective way to overcome innovation ...[+]
Palabras clave: Co-innovation , Customer focus , Retailing
Derechos de uso: Reserva de todos los derechos
Fuente:
Research-Technology Management. (issn: 0895-6308 )
DOI: 10.1080/08956308.2020.1733887
Editorial:
The Industrial Research Institute
Versión del editor: https://doi.org/10.1080/08956308.2020.1733887
Tipo: Artículo

References

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Bobot, L. (2011). Functional and dysfunctional conflicts in retailer‐supplier relationships. International Journal of Retail & Distribution Management, 39(1), 25-50. doi:10.1108/09590551111104468

Cooper, R. G., & Edgett, S. J. (2008). Maximizing Productivity in Product Innovation. Research-Technology Management, 51(2), 47-58. doi:10.1080/08956308.2008.11657495

Esbjerg, L., Burt, S., Pearse, H., & Glanz-Chanos, V. (2016). Retailers and technology-driven innovation in the food sector. British Food Journal, 118(6), 1370-1383. doi:10.1108/bfj-10-2015-0367

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