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Objectifying user attention and emotion evoked by relevant perceived product components

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Objectifying user attention and emotion evoked by relevant perceived product components

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dc.contributor.author Schmitt, R. es_ES
dc.contributor.author Köhler, MARKUS es_ES
dc.contributor.author DURÁ-GIL, JUAN V. es_ES
dc.contributor.author Díaz Pineda, Jaime Alberto es_ES
dc.date.accessioned 2017-01-20T08:34:38Z
dc.date.available 2017-01-20T08:34:38Z
dc.date.issued 2014
dc.identifier.issn 2194-8771
dc.identifier.uri http://hdl.handle.net/10251/77086
dc.description.abstract [EN] A company’s aim is to develop products that engage user attention and evoke positive emotions. Customers base their emotional evaluation on product components that are relevant for their perception. This paper presents findings of both identifying relevant product components and measuring emotions evoked by relevant perceived product components. To validate results, the comparison with self-reporting methods identifies similarities and differences between explicit expressed and implicit recorded customer requirements. On the one hand, eye tracking is applied to deduce the attention provoked by perceived product components. In order to link the product strategy with product components, the paper presents results considering the fact that the gaze track is affected by current thoughts. (Köhler et al., 2013, 2014a, b; Köhler and Schmitt, 2012) On the other hand, since self-reporting tools are only useful for obtaining information about the conscious part of customers’ emotions, there is a need for measurement methods that measure the changes in physiological signals (bio-signals). Arousal is similar to emotional intensity and is related to the galvanic skin response. Positive or negative emotions are defined by the valence that is measured by facial electromyography. Findings are presented that relate changes in bio-signals on the aesthetical design to the global product impression as well as to emotions and, subsequently, linking changes in physiological signals to the evaluation of semantic concepts and design parameters. The presented approach provides conclusions and valid information about products as well as product components that provoke certain emotions and about product components linked to a certain product concept, which could be part of a product strategy. Consequently, hard facts and special design rules for emotional product design can be deduced. es_ES
dc.description.sponsorship The paper presents results from the cooperative research project CONEMO (Consumer Evaluation Measurement for Objectified Industrial Use – funded by the CORNET program) of the Laboratory for Machine Tools and Production Engineering (WZL), RWTH Aachen University, Germany, together with the Institute of Biomechanics of Valencia (IBV), Spain. The funding agencies are IMPIVA (operational program FEDER of the Comunidad Valenciana, Spain) and AiF (Germany). The CORNET promotion plan 47EN of the Research Community for Quality (FQS), August-Schanz-Str. 21A, 60433 Frankfurt/Main, was funded by the AiF within the program for sponsorship by Industrial Joint Research and Development (IGF) of the German Federal Ministry of Economic Affairs and Technologies based on an enactment of the German parliament. The authors would like to express their gratitude to all parties involved.
dc.language Inglés es_ES
dc.publisher Copernicus Publications es_ES
dc.relation.ispartof Journal of Sensors and Sensor Systems es_ES
dc.rights Reconocimiento (by) es_ES
dc.subject Perceived product components, es_ES
dc.title Objectifying user attention and emotion evoked by relevant perceived product components es_ES
dc.type Artículo es_ES
dc.identifier.doi 10.5194/jsss-3-315-2014
dc.rights.accessRights Abierto es_ES
dc.contributor.affiliation Universitat Politècnica de València. Instituto Universitario Mixto de Biomecánica de Valencia - Institut Universitari Mixt de Biomecànica de València es_ES
dc.description.bibliographicCitation Schmitt, R.; Köhler, M.; Durá-Gil, JV.; Diaz Pineda, JA. (2014). Objectifying user attention and emotion evoked by relevant perceived product components. Journal of Sensors and Sensor Systems. 3(2):315-324. doi:10.5194/jsss-3-315-2014 es_ES
dc.description.accrualMethod Senia es_ES
dc.relation.publisherversion http://dx.doi.org/10.5194/jsss-3-315-2014 es_ES
dc.description.upvformatpinicio 315 es_ES
dc.description.upvformatpfin 324 es_ES
dc.type.version info:eu-repo/semantics/publishedVersion es_ES
dc.description.volume 3 es_ES
dc.description.issue 2 es_ES
dc.relation.senia 286041 es_ES
dc.contributor.funder Instituto de la Pequeña y Mediana Industria de la Generalitat Valenciana
dc.contributor.funder Bundesministerium für Wirtschaft und Technologie, Alemania
dc.contributor.funder Allianz Industrie Forschung, Alemania
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