Integrating Customers and Suppliers in Retail Co-innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new products

Albors Garrigós, Joséde-Miguel-Molina, María2021-03-122021-03-122020-05-030895-6308https://riunet.upv.es/handle/10251/163759[EN] The retail grocery sector is not a leader in new product development due to inherent innovation risks and retailers' complex relationships with suppliers. Product co-innovation is an effective way to overcome innovation barriers and is feasible when retailers collaborate with customers and suppliers. We present a case study of Mercadona, a leading retailer in Spain that introduces new products developed using a novel co-innovation approach where customers and suppliers collaborate in innovation hubs from the start of the ideation phase. Other companies can learn from Mercadona's innovation journey over the last 20 years.Reserva de todos los derechosCo-innovationCustomer focusRetailingORGANIZACION DE EMPRESASIntegrating Customers and Suppliers in Retail Co-innovation: Mercadona, the Spanish grocery retailer, uses a co-innovation approach in which customers and suppliers collaborate to create new productsArtículo10.1080/08956308.2020.1733887Abierto08.- Fomentar el crecimiento económico sostenido, inclusivo y sostenible, el empleo pleno y productivo, y el trabajo decente para todos