Serra, JuanIñarra Abad, SusanaTorres Barchino, Ana MaríaLlopis Verdú, Jorge2022-10-042022-10-042021-10-021296-2074https://riunet.upv.es/handle/10251/186996[EN] Some urban regulations oblige to replace buildings with visual impact in the surroundings of a historical monument, what implies undesired sustainable and social consequences. We conducted a study to evaluate if alternative façade solutions can improve the assessment of cityscape integration and preferences for six tall buildings with visual impact in the surroundings of the Serranos Towers of Valencia (XIVth Century). Results show that, although replacing buildings is the most integrated solution, some alternatives also improve the landscape integration of visually-impacting architectures and are better preferred than demolition. Citizens are in favor of intermediate positions between actual state and demolition, with people unfamiliar with the area more inclined towards demolition.Reconocimiento (by)IntegrationVisualColorArchitectureVisual impactTorres de SerranosEXPRESION GRAFICA ARQUITECTONICAArtículo10.1016/j.culher.2021.09.005Abierto11.- Conseguir que las ciudades y los asentamientos humanos sean inclusivos, seguros, resilientes y sostenibles