Life cycle thinking has been promoted in the last twenty years, to deal in the best way possible with design, production, marketing, consumption and disposal of all kind of products (from cradle to grave).
Some environmental aspects of the life cycle are shown through environmental labels. However, they not motivated to manufacturers to get them, because they have not been highly demanded by consumers.
Motivated by the lack of environmental information, the main aim of this Thesis is to propose a strategy that will help improve the perception and understanding about environmental information offered to the consumers through the ecolabelling. It includes as well a series of actions to help reinforce this strategy and to move towards Sustainable Consumption.
On literature review defines and relates the main concepts about Sustainable Development, the relationship between stakeholders, the life cycle of the product, environmental aspects and impacts, and the environmental information provided to consumers it develops. Then, an extensive review of scientific literature on environmental information, environmental behavior of consumers, green public procurement, etc. is researched. Afterwards, a field of study is developed in the footwear sector; to distinguish between manufacturer’s and consumer’s points of view and perceptions. This views confirm the lack of interest and motivation to obtain and offer environmentally friendly products.
The main contribution of this Doctoral Thesis is to bring and include an approach from the consumer’s point of view in environmental information management.