ABSTRACT The philosophy of the concept of wine quality, the story has evolved over the result of renewed consumer habits, the incorporation of Science and Technology and the effort of the grower. At present the concepts of originality, authenticity Briefs determine the minimum criteria must have all that quality wine on the market. Appellations of Origin Valencia represent the ultimate expression of quality in the market and an important element in the revitalization of the sector, structuring and representation of quality criteria. The Regulatory Boards of Appellations of Origin, is the supervisory authority to ensure the validity of the process at both the consumer and the producer and should be given a precise legal personality to the current time. Design a joint strategy of all quality products, to ensure Appellations of Origin, the sector can acquire an image of unique quality.