Romero, José Carlos; Olmedilla Fernández, María; Martínez-Torres, Rocío; Toral, Sergio(Editorial Universitat Politècnica de València, 2022-09-20)
[EN] Users spend a significantly amount of time reading and exchanging reviews online in e‑commerce and eWOM communities that help them with their purchase decisions. Source credibility theory is gaining more importance ...
Olmedilla, María; Romero, José Carlos; Martínez-Torres, Rocío; Toral, Sergio(Editorial Universitat Politècnica de València, 2023-09-22)
[EN] Online reviews in the e-commerce and eWOM communities play a key role in consumers’ purchase decisions. In this regard, one concern is the growth of fake reviews, which directly targets the credibility of platforms ...
[EN] Online reviews comprise a flood of user-generated content, so to identify the most useful reviews is a vital task. As such, many computational models have been made to automatically analyze the helpfulness of online ...