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Listar por autor "Martínez Torres, María del Rocío"

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Listar por autor "Martínez Torres, María del Rocío"

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    5th International Conference on Advanced Research Methods and Analytics (CARMA 2023) 
    Martínez Torres, María del Rocío; Toral Marín, Sergio (Editorial Universitat Politècnica de València, 2023-09-27)
    Research methods in economics and social sciences are evolving with the increasing availability of Internet and Big Data sources of information. As these sources, methods, and applications become more interdisciplinary, ...
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    Analysis of Wellness Experiences in a Tourist Destination 
    Cauzo-Bottala, Lourdes; Quirós-Tomás, Francisco Javier; González-Limón, Myriam; Martínez-Torres, María del Rocío (Editorial Universitat Politècnica de València, 2022-09-20)
    [EN] Wellness tourism has experienced rapid growth in recent years. This has attracted the interest of both researchers and industry representatives. However, experiential tourism has not been investigated in depth through ...
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    Applying NLP techniques to characterize what makes an online review trustworthy 
    Romero, José Carlos; Olmedilla Fernández, María; Martínez-Torres, Rocío; Toral, Sergio (Editorial Universitat Politècnica de València, 2022-09-20)
    [EN] Users spend a significantly amount of time reading and exchanging reviews online in e‑commerce and eWOM communities that help them with their purchase decisions. Source credibility theory is gaining more importance ...
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    Applying Transformers-based NLP Models to Explore Credibility in Different Product Categories in Amazon’s online reviews 
    Olmedilla, María; Romero, José Carlos; Martínez-Torres, Rocío; Toral, Sergio (Editorial Universitat Politècnica de València, 2023-09-22)
    [EN] Online reviews in the e-commerce and eWOM communities play a key role in consumers’ purchase decisions. In this regard, one concern is the growth of fake reviews, which directly targets the credibility of platforms ...
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    Evaluating coherence in AI-generated text 
    Olmedilla, María; Romero, José Carlos; Martínez-Torres, Rocío; Toral, Sergio; Galvan, Nicolas R. (Editorial Universitat Politècnica de València, 2024-07-16)
    [EN] This study examines the role of coherence in AI-generated online reviews and its effect on perceived authenticity and consumer trust. By applying advanced metrics like BERT Score, BART Score, and Disco Score, the ...
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    Hotel price forecasting using time series. An exploratory research 
    Chávez-Miranda, Esther; Toral, Sergio; Martínez-Torres, M. Rocío (Editorial Universitat Politècnica de València, 2023-09-22)
    [EN] This paper proposes the use of time-series-based forecasting methods to identify the main predictor variables of prices in hotels located in the city of Barcelona. However, in contrast to previous work, the research ...
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    UGCs and wellness touristic image: the Spanish case 
    González-Limón, Myriam; Cauzo-Bottala, Lourdes; Martínez-Torres, Rocío; Quirós-Tomás, Francisco Javier (Editorial Universitat Politècnica de València, 2023-09-22)
    [EN] The purpose of this paper is to analyse the characteristics of the projected image of wellness tourism by studying memorable experiences transmitted through user-generated content (UGC) in eight Spanish tourist ...