Pikatza-Gorrotxategi, Naiara; Alvarez-Meaza, Izaskun; Río-Belver, Rosa María; Zarrabeitia-Bilbao, Enara(Editorial Universitat Politècnica de València, 2022-09-20)
[EN] Today's companies cannot overlook their reputation if they want to continue to survive. One way to measure that reputation is through two factors: sentiment analysis of news stories in the press about those companies ...