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Ideas que revolucionaron la creación de marcas durante el siglo XX

Díaz Mesa, Haridian; Ruiz Rallo, Alfonso (Universitat Politècnica de València, 2023-05-31)

[EN] Nowadays it is impossible to imagine a world without brands. Brands have evolved over the last decades, but it is possible to find a continuity between what they were, what they are and what they will be. The aim of ...
La evolución del diseño posmoderno y su reflejo en la marca-país de España (1980-1992)

Díaz Mesa, Haridian; Ruiz Rallo, Alfonso (Universitat Politècnica de València, 2024-05-31)

[EN] The article analyses the evolution of postmodern design in Spain and its influence on the construction of its country-brand, popularly known as the «sun of Joan Miró». During the Franco years, Spain had occupied a ...
¿Purplewashing o feminismo? Un cambio de paradigma en la industria de la animación

Roca Vera, Dácil; Ruiz Rallo, Alfonso (Universitat Politècnica de València, 2022-09-29)

[EN] The last wave of Feminism has led the animation industry to adapt its products to meet the collective demands of society, creating the arising of female protagonists and systematizing the inclusion of racialized and ...

Mostrando ítems 1-3 de 3