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Listar por autor "Gröner, Patrick"

Mostrando ítems 1-2 de 2

Sustainable recruitment and development of qualified professional staff at universities of applied sciences

Gröner, Patrick; Hedderich, Barbara; Dittrich, Lena (Editorial Universitat Politècnica de València, 2023-01-10)

[EN] Due to the double qualification of a PhD and five years of professional experience outside of higher education, it is very difficult for universities of applied sciences to recruit good professors in specific areas ...
The Strategic Value of Attractive Influencers for Advertising Comunication: The Influence of Parasocial Interaction Processes on the Persuasive Effect of Brand Placements

Gröner, Patrick; Hedderich, Barbara (Editorial Universitat Politècnica de València, 2022-02-21)

[EN] Although brand placements can be seen more and more frequently in social media channels of so-called “influencers”, current brand placement research has rarely focused on the persuasive influence of these media ...

Mostrando ítems 1-2 de 2