Tavárez, Héctor; Álamo, Carmen; Cortés, Mildred(Universitat Politècnica de València, 2020-12-22)
[EN] We used Likert-scale questions and the choice experiment method to evaluate the general perception of consumers regarding differentiated products and to estimate their willingness to pay for characteristics of a ...
Tavárez, Héctor; Cortés, Mildred(Universitat Politècnica de València, 2024-06-28)
[EN] This study uses a questionnaire to examine device use effects in choice experiments and to estimate willingness to pay (WTP) values for agritourism-related activities. The results indicate that respondents using devices ...