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Listar por autor "Zvirgzdina, Rosita"

Mostrando ítems 1-2 de 2

Evaluation of the use of influencers for the development of consumer satisfaction in the Baltic consumer goods market

Linina, Iveta; Vevere, Velga; Zvirgzdina, Rosita (Editorial Universitat Politècnica de València, 2022-09-20)

[EN] A business focused on the consumer and its satisfaction is an important factor in ensuring the company's competitiveness. The process of attracting new customers always involves more money, time and energy. In order ...
Study of e-commerce trends based on customer characteristics in Latvia

Babics, Igors; Zvirgzdiņa, Rosita (Editorial Universitat Politècnica de València, 2022-09-20)

[EN] The current topics of e-commerce studies in Latvia are examined and basic directions of research are highlighted. The key trends of e-commerce development processes in the country are analyzed, based on the study ...

Mostrando ítems 1-2 de 2