Romero, José Carlos; Olmedilla Fernández, María; Martínez-Torres, Rocío; Toral, Sergio(Editorial Universitat Politècnica de València, 2022-09-20)
[EN] Users spend a significantly amount of time reading and exchanging reviews online in e‑commerce and eWOM communities that help them with their purchase decisions. Source credibility theory is gaining more importance ...
Olmedilla, María; Romero, José Carlos; Martínez-Torres, Rocío; Toral, Sergio(Editorial Universitat Politècnica de València, 2023-09-22)
[EN] Online reviews in the e-commerce and eWOM communities play a key role in consumers’ purchase decisions. In this regard, one concern is the growth of fake reviews, which directly targets the credibility of platforms ...
Olmedilla, María; Romero, José Carlos; Martínez-Torres, Rocío; Toral, Sergio; Galvan, Nicolas R.(Editorial Universitat Politècnica de València, 2024-07-16)
[EN] This study examines the role of coherence in AI-generated online reviews and its effect on perceived authenticity and consumer trust. By applying advanced metrics like BERT Score, BART Score, and Disco Score, the ...
Chávez-Miranda, Esther; Toral, Sergio; Martínez-Torres, M. Rocío(Editorial Universitat Politècnica de València, 2023-09-22)
[EN] This paper proposes the use of time-series-based forecasting methods to identify the main predictor variables of prices in hotels located in the city of Barcelona. However, in contrast to previous work, the research ...