Vazquez-Noguerol, Mar; Riveiro-Sanroman, Sara; Portela-Caramés, Iago; Prado-Prado, J. Carlos(Universitat Politècnica de València, 2022-07-29)
[EN] The digital transformation is having a major impact on the consumer product market, pushing food retailers to foster online sales. To avoid large investments, e-grocers are tending to use their existing physical stores ...