[EN] This research delves into the comparative analysis of brain activity using gamification in the classroom versus traditional teaching. This study aims to employ neurotechnology to record and analyse the impact of active ...
Juárez Varón, David; Peydro, M. A.; Mengual Recuerda, Ana; Ferrándiz Bou, Santiago(Editura Universitatii din Oradea, 2015)
This paper attempts to explain and disaggregate different focuses of concurrent engineering, analyzing their application to product development and highlighting the improvements involved in their enforcement. Improvements ...
[EN] This research is in response to the question of which aspects of package design are more relevant to consumers, when purchasing educational toys. Neuromarketing techniques are used, and we propose a methodology for ...
García de Blanes Sebastián, María; Sarmiento-Guede, José Ramón; Azuara-Grande, Alberto; Juárez Varón, David(Springer-Verlag, 2023-11-06)
[EN] Spain is one of the countries that lead the contribution to the growing levels of consumption and environmental impacts. Specifically, it is the fifth most polluting country in the European Union. Given this situation, ...
[EN] The aim of this work is to register and analyse, using neurotechnology, in onsite onsite and online university educational context, the effect on relevant variables in the learning process. This represents an innovation ...
[EN] The impact that new technologies have had with the head internet in our daily lives leads people towards a new revolution in the economic and social scenario. A smartphone is a powerful miniature computer that allows ...
[EN] This study examines the influence of emotional factors on entrepreneurial decision-making, specifically focusing on early-stage entrepreneurs and those with more years of experience in the entrepreneurial process. The ...
[EN] Neuromarketing emerges as a relatively new discipline of research, because of the
combination of neuroscience with marketing. Neuromarketing studies aim to analyze
different areas of the brain while experimenting with ...
Juan Navarro, María(Universitat Politècnica de València, 2014-06-09)
El objeto de este informe consiste en la realización del análisis de la estrategia
competitiva y de marketing de una PYME del sector textil, Tutto Piccolo.
En el presente estudio se van a exponer los antecedentes de la ...
Romera Orengo, Javier(Universitat Politècnica de València, 2020-11-06)
[ES] El propósito de este proyecto es mejorar tanto el diseño como el proceso de diseño de los vehículos autónomos actuales y futuros mediante el uso de una herramienta de modelado digital humano.
Para ello, primero se ...
[ES] Como resultado de la combinación de la neurociencia con el marketing, surge el neuromarketing, como una disciplina de investigación, aprovechando los avances de la tecnología. Este nuevo campo de conocimiento, va más ...
[ES] El neuromarketing surge como una disciplina relativamente nueva de investigación,
como resultado de la combinación de la neurociencia con el marketing. Los estudios de
neuromarketing tienen el objetivo de analizar ...
Juárez Varón, David; Ferrándiz Bou, Santiago; Peydró Rasero, Miguel Ángel; Mengual Recuerda, Ana(Area de innovación y Desarrollo, S.L., 2014-05)
[EN] DSC analysis (differential scanning calorimetry) allows obtaining thermal information from polymers’ blends that have been studied in this work. SEBS blends were made using two commercial grades of transparent SEBS ...
Juárez Varón, David; Ferrándiz Bou, Santiago; Peydro, M. A.; Mengual Recuerda, Ana(Área de Innovación y Desarrollo S.L, 2014-08)
[EN] TGA analysis (thermogravimetric analysis) allows obtaining thermal information from
polymers’ blends that have been studied in this work. SEBS blends were made using two
commercial grades of transparent SEBS with ...
Juárez Varón, David; Guerrero Martínez, Carlos; Torres Roca, Elena; Sanz Buades, Victoria(Área de Innovación y Desarrollo, S.L., 2014-05)
[EN] Concurrent engineering requires that all stakeholders participate in the project since the beginning of the first phase.
The main objective is to get the right product at the estimated time and with reduced costs. ...
Juárez Varón, David; Ferrándiz Bou, Santiago; Peydro, M. A.; Mengual Recuerda, Ana(Área de Innovación y Desarrollo, S.L., 2015-03)
[EN] This study identifies the different industrial applications of phase change materials, in order to identify those thar are potentially viable for addition with thermoplastic materials.
[EN] This research aims to analyse the current level of accuracy in predicting consumer behaviour
in response to brand stimuli using artificial intelligence, comparing the results with an analysis
conducted using neuromarketing ...