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City branding: strategic planning and communication image in the management of contemporary cities

Arruda, Amilton; Hartkopf, Celso; Balestra, Rodrigo (Editorial Universitat Politècnica de València, 2016-10-27)

[EN] Over the past decade, it can be observed a steady growth in the use of terms such as Place Branding, Nation Branding, Destination Branding and City Branding. Both in academic research and in the practical applications ...
La relación entre el biomimetismo y la geodésica Buckminster Fuller en la planificación de edificios sostenibles

Soares, Theska Laila; Arruda, Amilton; Hartkopf, Celso; Barbosa Neto, Justino (Editorial Universitat Politècnica de València, 2016-10-27)

[EN] Throughout the complex history of humanity, it is possible to verify the application of biological solutions at different times and in different areas, such as science, technology, architecture, design, engineering, ...
Practical urban: The urbanity and its relationship with the contemporary city

Arruda, Amilton; Balestra, Rodrigo; Bezerra, Pablo; Moroni, Isabela (Editorial Universitat Politècnica de València, 2016-10-27)

[EN] This article explains the concepts of city and urban practices - phenomena of human activity into the urbanity - that directly influence the life of the people, your own inhabits and customs, becoming the city the ...

Mostrando ítems 1-3 de 3