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Listar por autor "Botella Trelis, Ana Paloma"

Mostrando ítems 1-6 de 6

A journalistic corpus: a methodology for the analysis of the financial crisis in Spain

Botella Trelis, Ana Paloma; Stuart, Keith Douglas Charles; Gadea, Lucía (Elsevier, 2015)

In this paper, we propose a methodological approach to the linguistic study of a journalistic corpus. It analyzes the monitoring of the financial crisis in Spain in 2012 by two of the most important Spanish newspapers. The ...
Análisis lingüístico de un corpus de eslóganes y frases publicitarias de marcas comerciales

Musté Ferrero, Paloma (Universitat Politècnica de València, 2015-03-30)

El objetivo principal de la publicidad no es solo informar sino convencer. Todo texto publicitario, tanto el nombre comercial como el eslogan que lo acompaña, encierra en sí mismo una estrategia persuasiva que trata de ...
Diseño de un curso online de Inglés (nivel B2)

Cáceres Carrión, María (Universitat Politècnica de València, 2016-10-26)

[EN] El mundo de la enseñanza ha cambiado considerablemente con la aparición de Internet y de las nuevas tecnologías. Cada vez es mayor la demanda de aprendizaje no presencial y flexible a través de Internet. En el presente ...
Estudio crítico lingüístico de publicaciones periodísticas sobre la crisis financiera en España

Gadea Boronat, Lucía (Universitat Politècnica de València, 2017-11-06)

This thesis focuses on the linguistic study of publications on the financial crisis in Spain. It is a socioeconomic event that has impacted greatly on Spanish society and has generated a barrage of information that we have ...
Intelligent semantic-based system for corpus analysis through hybrid probabilistic neural networks

Stuart, Keith Douglas Charles; Majewski, Maciej; Botella Trelis, Ana Paloma (Springer Verlag (Germany), 2011)

The paper describes the application of hybrid probabilistic neural networks for corpus analysis which consists of intelligent semantic based methods of analysis and recognition of word clusters and their meaning. The task ...
Linguistic choice in a corpus of brand slogans: repetition or variation

Musté Ferrero, Paloma; Stuart, Keith Douglas Charles; Botella Trelis, Ana Paloma (Elsevier, 2015)

This article analyses the linguistic choices realized in a corpus of brand slogans. Our main hypothesis is that these choices are determined by the socio-semantics of two factors: repetition and variation. Repetition and ...