Willoughby, Michael Charles; Talón Renuncio, Julián; Millet Roig, José; Ayats Salt, José Carlos(Taylor & Francis (Routledge): SSH Titles, 2013-11)
Innovation is commonly hailed as a fundamental factor in ensuring long-term firm survival, which is, in turn, used as a way of measuring business success. This article proposes that creativity is a vital element in the ...