Joo, Eunkyung; Shin, Hyejin; Kim, Insin; Choi, Jinsung; Jang, Junhwa; Hyun, Sunghyup(Editorial Universitat Politècnica de València, 2016-10-16)
[EN] The purposes of this study were: (1) to integrate the cognitive appraisal
theory and script theory; (2) to examine the bonding character of
recollection; and (3) to assess the relationships between consumers
‘appraisals, ...